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Micromarkets bring fresh flavor to self-service biz

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Micromarkets bring fresh flavor to self-service bizMarti Benedetti - Joe Hessling thinks dusty vending machines tucked away in dark corners of corporate offices are doomed. The founder and CEO of 365 Retail Markets and Verii, Troy-based micromarket technology companies, cites the speedy growth of the minimarkets and self-checkout kiosks his company manufactures and sells, which let customers touch the products and can feature more fresh food."We are quickly turning into a self-service society," said Hessling. 365 Retail Markets has a 40 percent share of the U.S.

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