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Opting for apps: How to know if one is right for your business

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Opting for apps: How to know if one is right for your businessRachelle Damico Special to Crain's Detroit Business - Mobile apps are becoming more and more important as business tools. Small, second-stage and large companies are experimenting with mobile apps as a way to gain new customers, increase productivity and even train new employees. "Providing employees with technology will help them do their job more efficiently and perhaps even with some more incentive," said Meg Roberts, president of Ann-Arbor based franchise Molly Maid Inc. Wendy LoCicero, marketing manager for Livonia-based nonprofit American

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